Who is the head of marketing for Alfa Romeo?
Eugenio succeeds Cristiano Fiorio, who joined Maserati to lead the Marketing function while continuing to serve as General Manager of BOTTEGAFUORISERIE. Eugenio Franzetti brings a distinguished track record across communications, sales, and motorsport to his new role as Responsible for Alfa Romeo Marketing. It’s very important for an Italian car to draw attention for the first time,” states Alfa Romeo’s head of design Alejandro Mesonero-Romanos. It’s a phrase that cuts deep to the core of what the Spanish-born automotive designer has been exploring since his appointment at the iconic Italian car brand in 2021.
Who is the target audience of Alfa Romeo?
In addition, Alfa Romeo hopes to appeal to a more diverse audience, including female and family buyers. The current buyer demographic predominantly consists of middle-aged men, which is said to be limiting Alfa Romeo’s sales performance both in the United Kingdom and abroad. Critiques often give Alfa Romeo more flak than they deserve, especially when many competitors boast some of the same downfalls but receive none of the same critique. It’s safe to say that Alfa Romeo vehicles are high quality, reliable, and luxurious vehicles that only get better every year.Alfa Romeo Models and Years to Avoid Some older Alfa Romeos have a poor track record, especially early 2010s versions that struggled with reliability: Giulietta (2010–2014): Known for electrical gremlins and clutch failures. Mito (2008–2013): Gearbox wear and oil leaks common after 50k miles.
What’s so special about Alfa Romeo?
Alfa romeo is synonymous with performance. The brand’s racing heritage is evident in the powerful engines, precise handling, and responsive steering that come with every model. alfa romeo cars are designed for those who crave an exhilarating driving experience, whether on the open road or navigating city streets. Being part of stellantis has provided alfa romeo with long-needed stability – the brand was losing big money in 2019, not for the first time, but the end of 2023 saw alfa romeo not only named third overall in the prestigious jd power quality survey but turning record global profits.Alfa Romeo is known for producing vehicles that not only offer exhilarating performance but also hold their value well over time. The Stelvio is no exception, with its combination of striking design, advanced engineering, and luxury features contributing to its strong resale value.Alfa Romeo has made significant improvements in reliability in recent years, but the brand still lags behind some competitors when it comes to long-term dependability. Older models, in particular, were plagued with electrical failures, oil leaks, and transmission issues, leading to the reputation they have today.Alfa Romeo is just one of many Stellantis brands currently struggling to transition its lineup amid CEO-transition-related chaos at the company. Chrysler still has not introduced a new car this decade. Ram has new models in the pipeline, but one of its planned new electric trucks was abruptly dropped in September.